Shell Lubricants India announced the launch of its new, improved range of industrial and transmission lubricants and greases. The new range is accompanied by old-to-new conversion tools making the transition easy for customers. It features new pack labels and product guides to aid choice, using new names, colour coding and visual icons to indicate individual performance benefits. The new nomenclature has suffixes which communicated the application and conditions for which the product is suited. The above changes are also designed to reduce the risk of misapplication in the factory environment. The revamp has been used, too, as an opportunity to standardise the packaging.