Shriram Automall – the Power of Choice for Construction Equipment
Shriram Automall India (SAMIL), an ISO 9001:2015 certified company, is India’s first-ever service provider to offer a well-organised and transparent platform for the exchange of pre-owned vehicles and equipment. SAMIL, being a part of Shriram Transport Finance Company and MXC Solutions India, offers its unique services across the country. Every month, SAMIL conducts more than 5,000 bidding events through its well-structured physical and digital platforms, making it India’s largest offline and online vehicle transaction platform.

When it comes to pre-owned construction equipment market in India, SAMIL is the most trusted name. The market for used equipment is highly unorganised. In such a scenario, SAMIL stands apart as an experienced, safe, reliable and efficient company that has improved the purchase capacity of people in the construction industry by providing them with a wide range of used construction equipment at fair prices.

SAMIL is all geared up to garner a large share of the anticipated demand from domestic as well as international markets. It has a keen understanding of customer needs and is equipped to offer customised solutions and equipment that meet their requirements. From helping buyers in inspecting the vehicle onsite to enabling them to connect with the company from any location, SAMIL has various platforms to serve its customers for easy acquisition and disposal of construction equipment. Over the time, SAMIL’s initiatives have transformed several machine operators to owners.

SAMIL, on its 10th business anniversary event, generated business worth more than Rs 130 crore and sold over 5,600 vehicles and equipment during a daylong physical bidding event titled ‘Utsav’ at 100 locations across the country recently. The 100 auctions held at 100 locations had over 11,400 inventories tagged, including construction equipment and commercial vehicles from SAMIL’s clientele like banks, non-banking financial companies (NBFCs), insurance companies, original equipment manufacturers (OEMs) and their dealerships, vehicle aggregators, rental and leasing companies, transporters, contractors, dealers and even individuals. More than 20,000 customers like vehicle aggregators, transporters, contractors, dealers and individuals from over 400 cities visited their nearest Automall to get their desired vehicles and equipment, making SAMIL Utsav, the grand and historic event for SAMIL. More than 125 construction equipment worth Rs 9.25 crore were sold in this one day event.


Besides offering a transparent auction platform, it also provides assistance in varied support services like:
1. Finance
2. Documentation
3. Logistics
4. Parking

SAMIL, on this grand occasion, also launched three new brands:
ThePriceX.com: Used vehicle and equipment pricing tool backed up by the 10 years of excessive and expert experience of SAMIL. ThePriceX will be useful to all the leading banks, insurance companies, NBFCs as well as OEMs. It’s a scientific and insightful approach towards price discovery. Users get the data driven results on basis of lakhs of successfully transacted vehicles over the past 10 years.

eBijuka.com: A platform for agriculture commodity auctions that does e-procurement of commodity on web portal and mobile app for farmers, canvasing agents, temporary stockist (Pakka Adatia), and end consumers like mill owners exporters, bulk buyers, etc. The brand is established with an objective of providing wide range of services including e-auction, e-tendering, stressed asset management and knowledge services.

Veriisure: A transparent, unbiased and efficient platform for all kinds of verification. The brand is established with an objective of providing wide range of verification services including people, documents, finance, assets and more. It is a technologically-advanced process and platform created with the expertise of market leaders with trained, dedicated field team and extensive coverage.

Sameer Malhotra, Director and CEO, SAMIL, said “We are delighted to conduct such a grand event like SAMIL Utsav on completion of our decade long journey with over 100 physical bidding events in a single day across India which proved to be a life-time experience for all our stakeholders. SAMIL Utsav truly depicts why we are the largest and best solution provider for pre-owned vehicles and equipment in India. We would like to thank all our clients and customers who made SAMIL Utsav a grand success.”

He further added “SAMIL has a great deal of experience in designing products in e-auction space. We strongly believe that this is the best way for us to satisfy the needs of our partners in India and around the world and we are seeing very strong recovery trends in demand of used vehicles and equipment and price realisation are getting better. The success of 10th SAMIL UTSAV is a true example of that. While the whole nation has gone through tough times, SAMIL has always outshined. As a company, we are growing both organically and inorganically.”