Sanu George is responsible to further strengthen the footprint of SDLG?s brand position in Indian construction equipment industry. Earlier, he was heading dealer operations and channel development for Volvo CE.

George has 24 years of extensive experience in Marketing, Sales, Business Development, Aftermarket, Channel Development, Sourcing and managing a company owned dealership for Construction Equipment. He has been working with Volvo CE for last seven years. His core responsibilities have ranged from achieving sales, profitability, cash flow, business goals and objectives, implementing effective growth strategies and processes, to attain market share goals, maintaining and develop strong communications with end user customers, key accounts, product personnel and all levels of management, fostering a success-oriented, accountable environment and attracting, recruit, train, develop and retain a motivated, high performance organisation.