The Tractors and Farm Equipment Ltd (TAFE) has announced the launch of ?JFarm Services App?, a mobile app-based aggregator platform which facilitates hiring of tractors and modern farm machinery for farmers in Rajasthan, at the Global Rajasthan Agritech Meet (GRAM), Kota. Available on Google Play Store, the JFarm Services App is free and will connect Custom Hiring Centres (CHC) operated by tractors and equipment owners directly to farmers who need farm mechanisation services and solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. This service by TAFE is expected to foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities. JFarm Services will also be available to farmers on call through a dedicated toll-free number 1800-4-200-100.

Out of the 95 CHCs allotted through subsidy to TAFE, 38 have been identified across six zones in the state ? Bharatpur, Jodhpur, Jaipur, Jalore, Kota and Sikar.

Speaking on the app launch, Mallika Srinivasan, Chairman & CEO, TAFE, said, ?The JFarm Services App is a milestone in TAFE?s journey of Cultivating the World. With the JFarm Services mobile app, TAFE aims to empower the farming community by creating a viable model for the farmers and the Custom Hirers to conduct transactions in a fair and transparent manner. These initiatives are directed towards building a sustainable livelihood for farmers, while preparing them to remain self-sufficient by increasing farm productivity.?

TR Kesavan, President & COO, TAFE, said, ?As a trusted brand among the farming community in Rajasthan, TAFE through its JFarm Services aggregator model, plans to enrol 10,000-15,000 Custom Hiring Centers in the first two years of operation and positively impact the farming community by reaching out to 500,000 farmers.?