The Show is ON
The market sentiments are right; the government is taking right decisions for growth and development; and the construction equipment sector is sure to face a turnaround. The bC India is expected to mirror this transformation...
Any exhibition of this scale is an acid test to the organisers as an event like this, to great extent, mirrors the prevailing economic scenario, be it positive or negative. No wonder then, as Igor Palka, Chief Executive Officer, bC India Expo succinctly puts it, ?There is a challenge that always persists is the market situation, as an exhibition is always a mirrors the industry. Unfortunately, in the past two to three years, the economic situation in the country hasn?t been conducive to the healthy growth of the infrastructure sector.? However, he was quick to add, ?We are seeing a positive change in the market sentiment in the past couple of months. Hence, I am confident that this show is going to be a success. The tangibles are there to see - increased number of exhibitors, growth in floor area, facilities added, and expected footfall ? but the real success will be dependent on the actual sales possibilities, or in generating the hot prospects. ?

Overall, as per the interaction EQUIPMENT INDIA had, the sentiments are quite positive from across the segments. According to Rajesh Nath, Managing Director, VDMA India Services, the industry hopes for changes in the Indian economy under the new government, in particular in the construction and mining sector. An overwhelming majority of bC India exhibitors (79 per cent) expects the economy in the region to improve and to continue growing.?

Says Benjamin Duyck, Market Intelligence Analyst, Association of Equipment Manufacturers (AEM). ?The show offers a platform for our new members to learn not only the opportunities available for them within the country, but also how to navigate the market. For our members already established within the country, the show provides them with access to new customers as well as continued branding opportunities. Many AEM members are exhibiting in bC India, either directly or through a local dealer. Overall, the number is down a bit compared to previous years due to the slowdown in the Indian market. However, our members are optimistic on the future under the new government and with new trade agreements in both the US and Asia.?

Ramesh Palagiri, Managing Director & CEO, Wirtgen India, observes, ?The bC India exhibition is a good opportunity for visitors to witness a wide range of equipment, latest technologies and state of the art machinery from both Indian and global companies. A wide range of our products displayed at bC India including the latest product innovations would demonstrate why we are the global market leaders in mobile road construction machines. The exhibition would also be a platform to showcase the Wirtgen Group as the complete solution provider for road building and road rehabilitation machines and also in the field of mobile crushing and screening plants.?

Anand Sundaresan, Vice-Chairman & Managing Director, Schwing Stetter, had this to say, ?bC India is the first major Exhibition after the change of government in India and naturally expectations are very high. Schwing Stetter India will make use of this opportunity by introducing many new products. We will be announcing all the new products to be launched during the exhibition.?

At this year?s bC India, Manitowoc will introduce two new topless tower cranes from its Potain brand. Live demonstrations of each crane will be available on request at the company?s outdoor booth (Stand 722) at the event, which takes place from December15 through 18 in Delhi. According to Raman Joshi, Managing Director, Manitowoc Cranes India, the new cranes will be a major highlight at bC India. ?The new topless Potain cranes are easy to erect, highly efficient and very reliable ? the three major requirements of crane users across the country. The two new Potain tower cranes, together with other displays on our booth, will show visitors at bC India how we are true leaders in lifting,? says Joshi.

According to Souma Ray, Director, Haulotte India, bC India provides an excellent platform to showcase its products to a wide variety of audience. Ray says, ?Besides propagating brand Haulotte we are also able to increase the awareness of AWP?s across various sectors. At our stall in bC India we shall be showcasing the strengths of Haulotte as one of the largest full range manufacturer of aerial work platforms and Telehandlers in the world. We shall also be re-emphasising our local presence in India providing one stop shop for sales, parts, service and training to our customers.?

Says DV Brahme, Regional Manager, MAIT India, ?We hope the foundation of strong future growth is laid during the BC India 2014.Though we are not looking for any instant results during the exhibition; surely we expect it to be a beginning for the medium to long term business. We will showcase some new equipment and innovative technologies that our parent company has developed during the recent slow phase and hope the same could be utilisedby the Indian clients. We have developed a special piling rig for railway jobs as well as low head room rig and we feel both these products will be interesting for Indian companies considering the emphasis given on railway and metro projects by the new government.

Terex Equipment will be launching its new version of backhoe and couple of new models of wheel loaders. Says Rajesh Shrivastava, GM - Marketing & Dealer Development, ?Our new backhoe loader is being prepared for a mega launch. Besides, we will also launch two new models of wheel loaders along with Longking, one of the world largest wheel loader manufacturers. These events will be presided by George Ellis, President Terex Construction and Debo Qui, CEO Longking (Fujian).?

Everest Engineering is to unveil new generation anti collision devices for tower cranes combined with safe load indicators. According to PV Ramdev, Managing Director, Everest Engineering Equipment, this will be one of the attractions in the show. The fast moving GJJ passenger hoist will also be displayed.

Mtandt Group will be launching world?s largest telehandler in 5T class - Magni 5.35 - which has got high reach possibility of 35 m. Says Subhamoy Ghosh, President, Mtandt Group, ?We will be launching Magni, world?s largest telehandler in 5T class. While brand Mtandt is quite established in the business of access platform, we would like to utilise our presence in Bauma to improve our image to our potential customer base. Another big agenda for us is to announce our partnership with various world leading companies, during this Bauma.

Avers Tushar Mehendale, Managing Director, ElectroMech Material Handling Systems, ?We are looking forward to the bC India Expo, which seems to be timed just when the infrastructure construction industry is expected to pick up. Trade shows like this give us a platform to reach a large number of people from our target audience over a short time span and in an efficient manner. From an exhibitors point of view we hope to see a healthy footfall.?

Says MRV Johnson, Chief Marketing Officer, KION India, ?bCindia is one of the best trade fairs in India and surely a great opportunity for exhibitors and visitors to come face to face. This exchange of thoughts will benefit customers in knowing the variety of products and finding out what suits their needs best while manufacturers can present their technology to customers and assess their competitors.? However shortly the company will be launching a couple of products in electric segment including a premium electric forklift, and a more efficient version of our stacker and battery operated pallet truck. We are also planning to launch a new model of IC forklift.?

Kennady V Kaipally, Country Manager, Mobile & Wind Solutions, Bonfiglioli Transmissions, had this to say, ?bC India is a much needed addition to the exhibition calendar for construction equipment industry and with the growing construction equipment industry we hope it reaches the size and stature of other bC exhibitions. Working with OEM?s is a continuous on-going process, so we are not planning launches at specific exhibitions, but we will see a large number of OEM?s launching new products with our drive solutions.?

Palka sums up on a high note. An event like bC India is always a great opportunity for national companies to present themselves as well as their latest innovations and products to a high-quality international audience. So, companies meet visitors, potential buyers and decision-makers with spending power from all over the world. Let the show begin!

?This expo will be a perfect platform for companies to showcase their latest products, talk about recent developments and provide an insight into the best solutions. We are expecting a higher footfall this year as compared to 2013. Also, with Delhi playing host to the exhibition, there is bound to be an increase in the number of international visitors and visitors from North India.?

- Igor Plka,
CEO, bC India Expo 

Quick Facts

  • Total available area of premium exhibition space: 170,000 sq m
  • Total exhibition space: 120,000 sq m
  • Indoor exhibition space: 28,000 sq m
  • Available outdoor space: 142,000 sq m
  • Number of exhibitors expected: Around 700
  • Number of participating countries: More than 30

Equipment India Awards
The 2nd Annual Equipment India Awards is India?s first-ever awards event for the industry that aims to recognise key players and bring together top manufacturers, CAS companies, dealers and financiers. The awards will be held on December 15, 2014, and the best-selling products across over 15 categories of equipment will be awarded along with the best CEO, CMO, marketing campaign and dealers from different regions.

Additionally, the 6th Equipment India Conference, to be held on the same day, will focus on diverse sectors such as grading and compaction equipment, mining and recycling equipment, asphalt plant equipment, paving equipment, earthmoving equipment, foundation equipment, crushing equipment, concrete equipment, mobile cranes and commercial vehicles.