Could you tell us about your company and how it has evolved over the years?

Vipul Sameer Agencies has been in the industry for almost 45 years. We work primarily in the aggregate industry, starting from where the aggregates are produced—mining—and extending to where they are actually used, such as in concrete blocks, road construction, or any other sectors that require aggregates. Essentially, we provide solutions for the entire aggregate processing machine supply chain.

Could you elaborate on the products you offer and what makes them stand out?

Since we’re in a very abrasive industry, abrasion is one of the main concerns. As a result, all the products we manufacture are designed to offer maximum durability, ensuring they last as long as possible while minimising wear and tear. Our focus is on making products that can withstand the harsh conditions of the industry.

What challenges are you currently facing in the market, and how do you plan to overcome them?

The biggest challenge in India’s market is price sensitivity. Price plays a significant role, but the larger challenge is establishing and maintaining a presence in such a vast market. There’s a lot of competition, and to succeed, it’s crucial to make people aware of our presence. There’s a scope for all kinds of players, so while price is important, ensuring that your brand is recognised is equally vital.

Can you tell us more about your manufacturing facilities?

We have a manufacturing facility along with a fabrication yard, where we carry out all kinds of steel and metal fabrication. Additionally, we have another unit dedicated solely to the processing of rubber hoses. So, we have two separate units, all within industrial estates in Delhi NCR.

What’s your market strategy moving forward?

Going forward, we believe that each market in every country presents unique opportunities. We’re looking to adapt our strategies to meet the specific needs of each market, focusing on maintaining a strong presence and building relationships that help us grow, no matter where we operate.