The market scenario in India looks promising
Dheeraj Panda Chief Operating Officer (Sales, Marketing and Customer Support) Sany Heavy Industry India.

Excon is returning after a gap of two years. What has been the past experience at the event?
Excon has always been a confluence of construction equipment ecosystem members like equipment and component manufacturers, customers, financiers, equipment dealers and policy makers. It’s a perfect platform to showcase our products to a wide range of audience. Moreover, we consider Excon as a great venue to launch our new products as well. Having said that, our past experience at this mega event has been very good and we look forward to this year’s event with bated breath, especially since it’s happening after a gap of two years.

How do you look at the market in India for your products?
The government’s capital expenditure for the nation’s infrastructure development is positively propelling the CE market growth today and the demand for construction equipment is likely to grow further. Various future projects of the government like railway projects, flyover projects, metro projects are the most promising, which will certainly drive the demand for equipment in future. Numerous on-going development projects such as metro, railway, bridges and flyovers have skyrocketed the demand for construction equipment in the market. Overall, the market scenario in India looks promising.

What are the various challenges faced in the sector you are in?
Increase in commodity prices has made it difficult for construction equipment manufactures to meet export orders. The current steel pricing is also an impediment on the pricing of our products and that may erode our cost competitiveness.

Please share more information on the investment made in the Indian market in terms of the manufacturing facility, etc.
Our manufacturing facility in Pune is spread across 80 acres with a manufacturing capacity of 10,000 machines. We have already invested an amount of Rs 750 crore to scale up our construction machinery production capacity in India. Today 22,000 units of Sany India Equipment are running in the market. The investment has been done in a phased manner and the money has been spent on expansion of products like excavators, concrete equipment, cranes, road machinery, piling machinery. Since the current market scenario is healthy and there has been a good demand for equipment in the last year or so, we see Sany India emerge as a market leader in the CE segment soon.