Alok Jha, Director – Sales and Marketing, India and SAARC, CASE Construction Equipment, said, “We are elated to participate in the Excon trade fair, which is taking place after a long period of global turmoil. Going forward, we are optimistic that the construction industry in India is entering a sustained demand phase. We are taking this momentum by introducing next-generation machines to our range of designed, developed, and manufactured products in India. We are confident that CASE with new and existing products has a solid potential to be a trusted supplier of construction equipment to the world.”

Products on display

CASE India displayed 10 models at the exhibition from its existing range of equipment, including 952 EX and 450 DX vibratory compactors, and a 2050M dozer. The brand also provided information about its offering of aftersales solutions and services. Representatives from the brand’s captive finance arm CNH Capital and other retail finance partners offering exciting finance offers for ease of purchase were on the stand to advise visitors. Additionally, CASE showcased the engine technologies that power its equipment in India and export markets.

770 NXe loader backhoe: The newly launched 770 NXe is a highly versatile loader backhoe from CASE that demonstrates the right balance between power and efficiency. The equipment features a cutting-edge Electro-Hydraulics variable displacement pump, coupled with the proven FPT S8000 49.5 hp engine that promises to deliver exceptional productivity in all applications without any compromise.

CX220C LC crawler excavator: CASE CX220C LC Excavator is marking a new chapter in the brand’s journey in India with the start of Excavator manufacturing at the Pithampur plant. The machine is designed to handle tough applications and is powered by a proven FPT engine to ensure high productivity with low fuel consumption. The CX220C LC is highly suitable for stone quarry, road works, general construction and earthwork.

770 EX Plus and 851 FX Plus Centre Pivot (CP) loader backhoes: CASE India’s loader backhoes are renowned in the industry for their quality and performance. The recently unveiled 770EX Plus loader backhoe is powered by a native AL H4C4 engine known for its excellent reliability and durability. The high torque electronic engine is acknowledged for its proven transmission and low downtime and is backed by a modern hydraulics system that provides more output per litre.

1107EX (PD) soil compactors: CASE offers a range of compactors for the domestic and global markets. The new Soil Compactor 1107EX features a standard drive and smooth drum for multi-purpose activities and standard compaction jobs. The 1107EX PD with pad foot drum and double drive is designed for compressing more cohesive materials. It also offers a 25 mm drum and turbocharger with pre-cleaner as a part of its clean and quality design.

845 C graders: CASE graders are among the best-in-class ranges in the brand’s line-up with a commitment to return on investment for a longer duration. The new C-series graders are powerful machines with the FPT 6.7L turbocharged BS (CEV) IV diesel engine, which is electronically controlled. The intelligent hydraulic system with a load sensor allows operators to regulate the moldboard from the cabin itself, resulting in increased productivity and operator comfort. The motor generates variable Horsepower at 220 rpm - 193HP /205 HP / 220 HP and is ideal for mining applications.

All CASE graders are equipped with modern features making them a perfect solution for infrastructure and mining projects. They are known for high productivity in any operating environment.

He adds, “We have two very unique programmes – the CASE Care, which talks about annual service contracts, and CASE Protect, which talks about maintenance contracts. Today, buying equipment is not as important as maintaining equipment. We in CASE believe that during the lifecycle of the equipment, we must be engaged and ensure that he gets the benefit of the lowest cost of operation. We have various custom-made packages to suit the savings.”

Market share

“In backhoe loaders, we have a market share of 7 per cent. We are leaders in compaction equipment in which we have a market share of 28 per cent. We are spread all across the country – right from Ladakh in the north to Kanyakumari in the south, and from Jamnagar in the west to Arunachal Pradesh in the east. We have more than 200 touchpoints, 66 dealers, and one factory in India. We also have a couple of retail offices,” says Jha.