We are positive about the growth of OTR tyres
ATC Tires has recently introduced a range of unique products for off-highway machines. Angelo Noronha, President - Emerging Markets, ATC Tires Pvt Ltd, elaborates.

What would be the focus during your participation at Tyrexpo Chennai 2017?
We expect prospective customers to visit our Stand. This is an excellent opportunity for us to create our brand awareness. Also, customers will have an opportunity to understand the wide range of products for a variety of off-high way machines.

What are the products and services you are planning to launch/display at the show?
We have recently introduced some of the unique patterns like Galaxy Hulk for backhoe loader, Giraffe XLW for grader, Port Star Plus for reach stacker, and Rock Mine Lug Plus for tippers. Also, we are adding a new range of radial tyres, the LDSR300 for wheel loaders.

Could you elaborate on your product support services? Do you have any separate service packages for the big fleet owners and the EPC contractors?
We have a decent number of OTR distributors to cater the requirements pan India. Further to support market requirement, we have well-equipped sales and service manpower in all four regions to sort out any type of technical or warranty issues. The key behind their expertise is timely training and grooming session we give on proper maintenance and usage of tyres to ensure that our customer can get value for money product and long lasting business relationship.

What is the growth prospect of industrial/off-highway tyres in domestic market with the growing demand of construction equipment?
We are very much positive about existing growth momentum in off-highway tyres segment and are estimating it to be continued in future as well.