We are proactively focusing on energy efficiency and digitalisation
What are the various products on offer for the construction equipment industry, and how do they cater to regular applications in various industries?
We offer geared motors, which are designed for the construction equipment industry, crane industry and other several industries. Additionally, electronic products, such as variable frequency drives (VFDs), complement gearboxes. These VFDs, a part of it, the NORDAC Pro series, contribute to energy efficiency and digitalization, aligning with industry 4.0 standards.

Can you elaborate on the salient features of the NORDAC Pro?
The NORDAC Pro series boasts robustness and considerable strength, which are standard features. Notably, its energy efficiency sets it apart, achieving higher power transmission efficiency. The product aligns with industry trends toward digitalisation, IoT integration, and sustainability, addressing carbon footprint concerns.

How significant is the construction equipment industry for your company, and what challenges and opportunities do you foresee in this sector?
The construction equipment industry holds great importance for our company, ranking among the top five sectors. While determining market share is complex, the industry's significance is undeniable. Challenges include localising components due to product variants, with a focus on overcoming this by setting targets for sales turnover and localisation by 2026.

How does your company approach collaborations with OEMs to enhance product integration and performance solutions?
We are proactively focusing on energy efficiency and digitalisation. We collaborate with OEMs to understand their requirements and introduce new products. For instance, DuoDrive which is a new product having higher energy efficiency (IE5) & it is designed for automation in smaller sizes airports, and warehouse automation cater to evolving customer needs.

What role does R&D play in your company's operations?
Currently, R&D is centrally managed in Germany, serving as the global headquarters. The company, founded in 1965, has been present in India since 2005, with a manufacturing plant established in 2008. The Indian subsidiary primarily focuses on gearbox production.

Could you provide insights into your recent investment plans and capacity expansion, including the opening of a new plant in Pune?
Recently, we inaugurated our third plant in Pune, reflecting positive market growth. The existing two plants, operational since 2008 and 2019, produce around 45,000 gearboxes and geared motors. The new plant aims to add an additional 10,000 to 15,000 units, contributing to future capacity expansion.

Considering the positive market response post-COVID, what are your company's performance expectations for 2024, especially in light of the upcoming elections?
The market has responded positively post-COVID, with expectations to surpass the turnover achieved in 2020. Witnessing significant growth, the company aims to provide continuous support to customers for stable growth in India.

Currently, the company focuses on the Indian subcontinent, with subsidiaries in 38 countries globally. While not competing with the direct presence in these countries, the company remains optimistic about India's growing economy and expects a positive market response.

Is there anything else you would like to add about the current market conditions and your participation in exhibitions like Excon?
The market conditions are favourable, and participation in exhibitions like Excon provides an opportunity to showcase new products and innovations. The company has received positive feedback during the exhibition, with a focus on meeting customer needs and maintaining stable growth in the industry.