CASE Construction is part of CNH Industrial, which is a global capital goods company with a large portfolio of construction, commercial and agricultural equipment. Abhijit Gupta, Managing Director, CASE New Holland Construction Equipment (India), and Raunak Varma, CFO, CNH Industrial India, and Gabriele Lucano, Country Manager, CNH Industrial India, share more on the company?s plans and performance in India.
 
Equipment showcase: We are launching globally renowned CASE Crawler Dozers in India with three new models ? 1150L, 1650L and 2050M in the 13 T, 18 T and 20 T operating weight range powered with FPT Industrial engine, significant for the roads and mining sector. We are also showcasing our 100th Grader in the Indian market and the new range of Loader Backhoe 770EX and the new Vibratory Soil Compactor 1107EX. Over the past few years, we have made a significant effort in investing in products for India. We see great opportunity for the future.

Introducing excavators: We are currently evaluating our entry into the extremely crowded excavator market in India. If the opportunity emerges to be financially attractive, there is no reason why we won?t bring in more construction equipment from our global range in India quite rapidly, as we have demonstrated in past four years. 

After-sales services: After sales service is definitely a focus area for us. We are absolutely clear that in a service driven industry, we need to keep a high customer focus. We are placing service people in the farthest areas exclusively to shorten lead time. We are also investing in distribution of parts and will have warehouses to cater to some of these farther areas.

On business growth: We expect significant growth and are positive in terms of increase in volume for the next year. Hence, we are bringing new products because we are seeing new opportunities to cater to the demand of customers, who are becoming more deserving and demanding. Indeed, the customer is becoming increasingly discerning and demands products with higher efficiency and performance, especially in applications where the project needs to be delivered within a certain timeframe. Unlike our competition, we have a complete family of construction equipment products. And, with the market evolving, we offer our support by using our skills and expertise at their best. 

Outlook for 2017: Sentiments are becoming even more positive as time passes by. With the way we see governance, we are quite confident. Not just 2017, this will probably be a longer cycle. In coming years, we shall reap the benefit and customers should take the advantage.