Industry sentiments: Demonetisation may have a short-term effect, but the industry has been growing at a phenomenal rate over the past three to four years. In 2015, we achieved 70 per cent growth and in 2016, too, we are achieving similar growth. I see a good future for the construction equipment industry, particularly for the organised sector, which believes in transparent business.

Major technologies showcased: We have been associated with BAUMA CONEXPO INDIA since its beginning in 2011 and consider it an important platform to launch a new product. This year, we have launched five important products in all categories. We have launched our 240-cu-m concrete batching plant, the biggest in India to date. We are launching two new models of concrete pump: one is 45 cu m per hour and another is 72 cu m per hour. We are also launching our range of transit mixers-?6 cu m, 7 cu m and 8 cu m-with donkey engine or main engine with PTO. In addition, we are launching a new 2-tonne rack and pinion construction elevator. So, we are showcasing different technologies to establish the company?s complete range of concrete equipment. Response at the event: This event is a wonderful platform for us for strategic reasons. It is the only big show in northern India and serves as a wonderful platform to showcase our products to the entire north and northeast segment.

The location: It is difficult to compare two different venues because, on one side, Greater Noida was well-organised but distance was an issue. One the other, Gurgaon is centrally located and close to the airport, but the infrastructure needs improvement. Strategically, though, this is a good location and there is a lot of scope for development. Future plans: We are setting up a manufacturing facility in the near future in NCR and a new R&D set-up in Western India. Being a Japanese equity company, our focus is on global supplies and exports. So, the Indian operations are being developed as a global sourcing hub. We are already exporting to 15 countries and will continue and increase our exports.