What is the current demand trend of AWPs in India? Which segments drive more demand?
The current demand for AWP in Indian market is in a few hundred and it is growing over 40 per cent year-on-year (y-o-y), including new and old machines. The demand is continuously on the rise as many of the Indian origin companies are demanding safe solutions to work at heights. AWP gives complete safety to work at heights. Mainly rental companies, power sector (generation, transmission and distribution), construction companies, food processing units, manufacturing companies, facility management companies, etc, play a major role to drive continuous demand of AWPs. At Daedalus, "We take you to Heights" concept drives us to deliver strong and reliable products for the market.
What are your major products and solutions in AWPs?
Daedalus is the only designer and manufacturer in India having wide range of AWPs including self-propelled scissor lifts (6 m to 14 m working height), rough terrain scissor lifts (12 m to 16 m working height), articulating boom lift (12 m to 20 m working height), and jib master (8 m to 10 m working height). Also, we have manual scissor lifts (6 m to 12 m working height) which can cater MSME industry in India. Our major advantage is that we can give customised solutions to our customers to fulfill their requirements.
What is your strategy to promote the use of AWPs in India?
We have the advantage to create awareness of AWPs in the Indian market by showing the live demonstrations in our factory as well as on-site demonstrations. We believe that personal experience matters a lot in taking decisions in the case of AWPs. We have a pan-India distribution network as well to reach out to maximum customers and give them proper AWP solutions. Also, we conduct training sessions for our customers and distributors to make them comfortable in handling AWPs.
How are you contributing to the Make in India Initiative?
We have immense pleasure in contributing to the Make in India initiative. Our almost all major and minor components are coming from the Indian market only to create a self-sustainable industrial eco-system. We strive in contributing to the growth of the Indian economy as our pan-India presence grows day by day.
How does manufacturing in India contribute to the company's business prospects?
As we know, the Indian market is highly price-conscious and that is our major advantage to attract new prospects. Our machines are highly qualitative in comparison with any of the foreign brands and available at a very competitive price, which assists us in generating more positive prospects. Being an indigenous brand, our quick response to service requests and all-time availability of spare parts plays a major role in post-warranty services that we offer to our customers.
What are your expansion plans?
In the coming financial year, considering the interests from Indian as well as foreign markets, we will be undergoing CE certification and will be expanding our facility in order to cater to the increasing demand at a faster rate to grow exponentially in the coming years.