We see Southeast Asia as a key market
Could you elaborate on the recent product launches at bauma CONEXPO INDIA 2024?
At bauma CONEXPO INDIA 2024, we are showcasing our greases with a much broader perspective on the industry. As we know, every year brings new changes and challenges across sectors. We are particularly focusing on the EV segment, where there is a need for non-conducting greases—a product that is scarce in India and typically imported. However, we have now launched this product, and while manufacturing it is still somewhat challenging due to the reliance on imported raw materials, we have successfully developed a solution for EV applications that ensures no conductivity.

Additionally, we have products designed to handle high load variations, which are essential for industries dealing with such demands. If any companies are facing issues with wear, component failure, or early dismantling, I invite them to explore our products. We provide sustainable, long-term solutions tailored to these problems.

Our company has always positioned itself as a solution provider. This is why we often refer to ourselves as "partners in fluid dynamics." Instead of offering generic products, we curate solutions specifically designed to meet the unique requirements of our clients. While we do have off-the-shelf products, if you have a specific problem, we're here to solve it. Our expertise lies in creating solutions where others have failed.

Sustainability remains a key focus for us. We are committed to helping our partners and customers achieve sustainable solutions. A major concern for many is the environmental impact of internal combustion engines, particularly emissions. Our additives have already proven successful in helping companies like Tata Motors and JCB reduce emissions, thus improving their operational efficiency.

Could you talk about the impact of the latest government mandate and how your products address it?
The latest government mandate requires oil manufacturing companies to incorporate biodiesel or ethanol-methanol blends into fuel, a move that could potentially harm the Indian engine ecosystem over time. These chemicals—especially methanol and biodiesel—come with inherent issues, notably corrosion of engine components like injectors.

While we can't prevent the impact of these fuels, we can mitigate it with our additives. These additives protect the system from damage and extend the lifespan of engines. Without additives, the engine might fail in a year, but our solution could last up to 1.5 years, providing valuable additional time.

In addition to engine protection, these additives also improve fuel economy by 5-7 per cent, making it a cost-effective solution. The investment in additives is minimal—around 2 per cent—yet the return is significant, both in terms of fuel savings and engine longevity. Furthermore, using our products contributes to better emissions control, addressing carbon and NOx emissions. Companies can even approach agencies for carbon credits based on their improvements.

What are your plans for the future?
Looking ahead, we have already expanded into lubricants and greases, and our goal is to further strengthen our presence both in India and internationally. We see Southeast Asia as a key market and are planning to establish a foothold there, allowing us to penetrate other regions as well. Our focus will remain on providing high-quality lubricants, greases, additives, and technology-driven products, continuing to innovate and expand our solutions for our global customer base.