Can you tell us more about the products you offer?

Greaves Retail, a division of Greaves Cotton, is a leading provider of clean mobility and energy solutions. With a strong legacy of engineering excellence, the division has expanded its reach into the construction equipment (CE) sector, delivering innovative and sustainable solutions to meet evolving industry demands. Building on its expertise in the e2W, ICE 2W, e3W, ICE 3W, and SCV segments, Greaves Retail continues to diversify its portfolio, offering advanced products that align with India’s infrastructure and sustainability goals.

We have established a strong presence in three primary segments of CE with our product lineup comprising aerial work platforms (AWP), mini excavators, and earthmoving attachments, along with internal concrete vibrators.

In the AWP category, we offer two product lines: scissor lifts and boom lifts. Our scissor lifts provide platform heights ranging from 6 m (metre) to 14 m, while our boom lifts span heights from 8 m to 16 m. Both product lines are powered by electric systems, with customers having the choice between lithium-ion and lead-acid battery configurations.

Our second key segment is mini excavators, available in the 2-t (tonne) to 4-t categories. The 2-t model features a canopy, whereas models above 2 t come equipped with a standard air-conditioned cabin. These mini excavators are powered by reliable Kubota engines. Additionally, we offer a wide array of attachments, including rock breakers and other earthmoving tools for excavators and backhoe loaders. These attachments are sourced through an exclusive distribution agreement with Hammer, a renowned brand under Kinshofer, a German company and a global leader in the attachment segment.

Recognising the growing infrastructure demands, we have also introduced a third product in our concrete equipment portfolio: high-frequency internal concrete vibrators. These vibrators are available in three different models, catering to various job requirements and enhancing efficiency in concrete applications.

Further, Excel Controlinkage, a subsidiary of Greaves Cotton, delivers a specialised range of products tailored for commercial vehicles and CE. The offerings include advanced gear shift levers, throttle controls, parking brake levers, and high-performance cables, all designed for durability, efficiency, and precision in demanding environments.

This diverse and robust product portfolio positions us as a key player in supporting the infrastructure growth across various industries.

How do you see the market in India for these products right now?

India’s construction industry is experiencing rapid growth, fuelled by the government’s significant investments in both urban and rural development. With a focus on enhancing infrastructure, the sector is projected to grow at a CAGR of 9.5 per cent, reaching an impressive $1.4 trillion by 2025. This expansion, along with the government’s proactive efforts on climate change and self-sufficiency, opens up immense opportunities for innovation and eco-friendly solutions within the CE industry.

Greaves Retail is strategically positioned to support this surge in infrastructure development. Our product range, which includes electrified aerial platforms, mini excavators, and high-frequency concrete vibrators, directly addresses the evolving demands of this fast-growing sector. The increasing need for fuel-efficient and sustainable machinery, especially in high-rise construction and large infrastructure projects, highlights the relevance of our solutions.

The demand for scissor lifts and boom lifts is rapidly increasing, particularly for high-rise projects, metro stations, and overbridges. As metro networks expand across Indian cities, the need for dependable and powerful boom lifts continues to grow. Likewise, mini excavators, known for their versatility in confined spaces, are witnessing significant growth in both the construction and agricultural industries.

By aligning with India’s infrastructure development goals and building on our legacy of engineering excellence, Greaves Retail is playing a pivotal role in supporting the nation’s growth. Our products are not only efficient but also sustainable, reflecting India’s commitment to a greener, more self-reliant future.

Speaking of safety, what safety features have you incorporated into these products?

At Greaves Retail, safety is at the core of everything we do. As a company committed to engineering excellence, we prioritise the safety of our employees, customers, and communities in every aspect of our operations. From the design and manufacturing processes to the final product, we ensure that safety features are integrated at every stage to meet the highest standards of reliability and protection.

This commitment extends to our CE products, where safety is an integral part of the design. Both scissor lifts and boom lifts come equipped with advanced safety features, ensuring smooth and secure operations. These include overload protection systems that prevent the lifts from operating beyond their capacity, and automatic braking mechanisms that safely bring the equipment to a halt in case of an emergency. These safety measures are specifically engineered to reduce potential risks and ensure the well-being of operators and workers on site.

Further enhancing user safety, our mini excavators, particularly the 3-t and above models, are equipped with a cabin as a standard feature. This not only provides better protection from the elements but also improves safety during operation, offering an added layer of security for operators working in demanding environments.

At Greaves Retail, we believe that safety is non-negotiable. Our focus on innovation, quality, and user protection ensures that our products are not just efficient and reliable, but also among the safest in the industry.

You mentioned that some parts are manufactured in India and you’re doing the assembly here. Are there plans to complete the manufacturing in India?

While we currently focus on assembling some of our products in India, we continue to evaluate our manufacturing strategy to best meet the evolving needs of the market. Our recently renovated Gummidipoondi (Tamil Nadu) facility plays a crucial role in supporting our operations, and we are committed to adapting and scaling our efforts as the market grows.

What is your market strategy going forward?

Our market strategy for the near future is centred on three key product categories. In the initial phase, our primary focus will be on establishing a strong market presence, expanding our dealer network, and enhancing brand presence. These efforts will help lay the foundation for sustained growth and customer trust. Once we achieve a significant market share and strengthen our foothold, we will look into diversifying our product portfolio by introducing additional offerings. However, at this stage, our main objective is to focus on these core products and ensure they reach their full potential in the market. This approach will allow us to build a strong base before we consider further expansion.