Escorts along with Tata International, its Cambodian business partners for tractors, launched their exclusive Farmtrac showroom in Kampong Thom Province, Cambodia. This is the latest showroom after their benchmarked exclusive set-up in Phnom Penh and many other franchise sales and service points across the nation.

The new Farmtrac showroom will offer world-class four-wheeled tractors that range from 45 hp to 80 hp. Launch of this outlet is expected to be a boon for Cambodian farmers engaged in cultivation of paddy, sugarcane, palm and rubber plantations in the country. Escorts has already sold more than a million tractors worldwide and is now eyeing Cambodia with a long term strategic perspective on the entire Southeast Asia.

Speaking on the occasion, Rajesh Kumar, Vice President International Business, Escorts Agri Machinery, said, ?With the inauguration of this Farmtrac sales-service-spares facility in partnership with Tata International, Escorts reinforces its commitment to Cambodian farmers of bringing prosperity and livelihood to their doorstep. The new Farmtrac outlet is aimed at setting new standards of customer delight by making available a host of world class agri machinery solution in upcountry location.?