Gulf Oil Marks 125 Years with Expansion and Mobility Push
Gulf Oil Lubricants India (GOLIL), part of the Hinduja Group, has marked the global brand's 125th anniversary with plans to accelerate growth, expand manufacturing capacity and strengthen its presence in emerging mobility solutions. The company aims to increase its production capacity by 70 per cent to 240 million litres by March 2027, while investing in electric vehicle (EV) charging infrastructure, advanced fluid engineering and sustainable technologies.
Founded in 1901, Gulf operates in more than 100 countries. In India, GOLIL has grown at two to three times the market rate over the past 15 years, becoming the country's second-largest private lubricant brand. The company has partnerships with more than 50 original equipment manufacturers (OEMs) and operates a global research and development hub in Chennai.
The expansion strategy includes investments in sustainable oils, data-centre cooling solutions and EV charging technologies. Through its affiliates Tirex, Indra Renewables and TechPerspect, GOLIL is developing capabilities across charging hardware, software and connectivity.
The anniversary celebrations commenced in Mumbai, attended by Chairman Sanjay Hinduja, brand ambassadors MS Dhoni and Smriti Mandhana, and the company's customers, distributors and business partners.
Sanjay Hinduja, Chairman, Gulf Oil International, said, "Gulf’s 125-year legacy is a story of evolution, built on the strength of its values and the trust it has earned across generations. Across the more than 100 countries we operate in, India has been one of our fastest growing and most consistent markets for over 15 years. It holds significant opportunity to accelerate growth, by strengthening our leadership in lubricants while building new avenues in value-added services, e-mobility and other allied areas on the strategic fit. We intend to lead this journey with superior and cleaner technologies, bold innovation and a workforce built for tomorrow. India’s growth story will be an important part of Gulf’s next phase."
Ravi Chawla, Managing Director and Chief Executive Officer, Gulf Oil Lubricants India, said, "Our 125th anniversary is a testament to our commitment, bold decisions, relentless innovation and enduring partnerships. As we celebrate this milestone, we are also defining where we want to go next. While looking ahead to an evolving future, these partnerships will matter more than ever. ‘Born to be Behad’ reflects who we have always been, a brand that goes beyond the limits set for it. Going forward, our brand platform, ‘Kuch Behad Kar’, will carry that spirit into everything we do."
As part of the celebrations, Gulf launched its anniversary campaign, 'Born to be Behad', featuring MS Dhoni. The company also announced 'Generation Behad', an initiative aimed at empowering 125,000 women through mobility-related knowledge, training and career opportunities, including roles as drivers and mechanics.
Smriti Mandhana launched the initiative during the anniversary event.
Aarthy Sridhar, Chief Marketing Officer, Gulf Oil Lubricants India, said, "Smriti has shown what happens when the field opens for women in cricket, the talent was always there; it just needed the space. Now it is time for mobility, where women continue to be under-represented. With Generation Behad, we want to create that space, helping women train for and step into roles from behind the wheel to under the bonnet."
The company's transformation strategy focuses on digitalisation, sustainability, circular economy practices and stronger customer engagement. Gulf aims to reinforce its lubricants business while expanding into industrial fluid solutions and next-generation mobility technologies to support long-term growth.
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