Localisation is central to our India strategy
Sanjay Saxena, COO, Sany India
What are the new products you are showcasing at Excon 2025?
At Excon 2025, we are introducing a future-ready lineup across excavation, mining, road, piling, cranes and material handling equipment. This includes next-generation electric excavators, high-efficiency soil compactors, upgraded cranes with enhanced safety systems, and intelligent piling rigs designed for complex terrains. Many of these products have been engineered and manufactured in India—reinforcing our commitment to “Make in India” and global competitiveness.
How are your machines addressing the demand for efficiency, safety, and sustainability?
Efficiency, safety, and sustainability are at the core of our engineering philosophy. Our machines deliver higher output with lower fuel consumption, improved cycle times, and optimised hydraulics. We have strengthened safety through real-time monitoring, operator-assist systems, and reinforced structures. On the sustainability front, we are expanding our electric and hydrogen-ready portfolio, using eco-friendly manufacturing practices, and designing products that reduce emissions and operational costs.
With India focusing on mega infrastructure projects, how do you see demand evolving for large vs mid-sized/small equipment?
Mega projects such as Bharatmala, Gati Shakti, high-speed rail, ports, and renewable energy are increasing the demand for large and high-capacity equipment. However, India’s diverse terrain ensures that mid-size and compact machines will continue to see strong uptake, especially in urban projects, rural development, and logistics infrastructure. We foresee a dual growth curve, where both heavy-duty and compact categories expand simultaneously.
How are you incorporating digital technologies like telematics, AI, and automation?
Digital innovation is a major focus area for us. Our machines are equipped with advanced telematics for real-time machine health monitoring, predictive maintenance, geofencing, fuel analytics, and fleet optimisation. We are also integrating AI-driven diagnostics, operator-assist features, and partial automation to enhance productivity and safety. These technologies help customers reduce downtime, optimise operations, and extend machine life.
What role does localisation play in your product strategy?
Localisation is central to our India strategy. Most of our machines sold in India are already manufactured domestically, and we are continuously increasing local sourcing of key components such as hydraulics, undercarriage systems, pumps, and electricals. By developing strong partnerships with Indian suppliers, we ensure competitive pricing, faster delivery, better serviceability, and alignment with the government’s “Viksit Bharat 2047” vision.
How are you addressing after-sales service and spare parts availability in remote project sites?
We have built one of the industry’s strongest after-sales networks with over 43+ dealers, 260+ touchpoints, mobile service vans, container workshops, and site-dedicated service teams. Our central parts warehouse and regional depots ensure timely spare delivery across the country. We also provide digital service scheduling, remote diagnostics, and continuous support to ensure uninterrupted uptime—even in the most remote project locations.
What are your growth priorities for the next three to five years?
Our priorities include expanding our electric and renewable-energy-compatible portfolio, strengthening localisation of critical components, enhancing exports from India, and widening our dealer network. We aim to play a pivotal role in India’s journey towards Viksit Bharat 2047 by providing high-performance, sustainable, and technologically advanced construction solutions.
How do you see the rental equipment ecosystem shaping demand?
The rental ecosystem is expanding rapidly as contractors seek asset-light operating models. This shift increases demand for reliable, fuel-efficient, and easy-to-maintain machines—areas where SANY has strong advantages. We are working closely with rental partners to provide machines with lower operating costs, telematics support, and faster service turnaround, ensuring high utilisation and better returns for rental fleets.
A-303, Navbharat
Estates,
Zakaria Bunder Road,
Sewri (West), Mumbai - 400 015,
Maharashtra, India
+91-22-24193000
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