Localisation is central to our product strategy
Manish Mathur, CEO – Cranes, Action Construction Equipment
What are the new products you are showcasing at Excon 2025?
At Excon 2025, we are set to unveil a future-ready line-up across our core categories, including pick and carry cranes, crawler cranes, tower cranes, road construction equipment, and a suite of modern material-handling solutions. This year’s showcase reflects our sharper focus on next-generation engineering and breakthrough features that respond to the pace and scale at which India’s construction ecosystem is advancing.
The new portfolio brings smarter, more connected machines to the forefront. Equipped with advanced automation, integrated telematics, and intelligent health-monitoring systems, these products are designed to deliver higher precision, safer operations, and consistently stronger performance. For fleet owners, this translates into better utilisation, predictive maintenance planning, reduced equipment downtime, and more cost-efficient project execution. Our aim is to support customers with machines that don’t just meet today’s expectations but anticipate tomorrow’s challenges.
How are your machines addressing the demand for efficiency, safety, and sustainability in India’s infrastructure growth?
At ACE, we are aligning our engineering and product strategy around the three areas that matter most to India’s infrastructure expansion including efficiency, safety, and sustainability. Our R&D roadmap is built around these priorities, ensuring that every new machine we introduce is smarter, cleaner, and more capable than the last.
From a sustainability standpoint, we are accelerating the shift toward low-emission and electric technologies. Our latest offerings include electric cranes, CEV-V compliant models, and high-efficiency electric forklifts, all engineered to deliver strong performance while reducing environmental impact. Alongside this, we are enhancing energy efficiency within our manufacturing operations and steadily increasing the share of renewables in our energy mix to further lower our carbon footprint.
On the technology front, we are making our machines more intelligent and future-ready. We are embedding advanced telematics, AI-enabled diagnostics, and IoT-based monitoring systems across key product lines. These features give customers real-time insights into utilisation, performance, and component health enabling predictive maintenance, minimised downtime, and more efficient project planning. Such digital tools also empower fleet owners with analytics-driven decision-making, which is essential as job sites become more connected and data-centric.
Ultimately, our focus is on delivering equipment that supports safer operations, maximises productivity, and contributes meaningfully to India’s sustainability goals ensuring that our customers are equipped for the next phase of infrastructure growth.
With India focusing on mega infrastructure projects, how do you see the demand evolving for large vs. mid-sized/small equipment?
National initiatives like the National Infrastructure Pipeline and PM Gati Shakti are reshaping demand patterns across the construction equipment spectrum. As large-scale projects in highways, rail corridors, energy, and urban redevelopment gain momentum, we expect a clear rise in demand for high-capacity, technologically advanced machines that can deliver superior productivity, precision, and uptime. Big-ticket projects will increasingly require larger cranes, high-tonnage excavators, and advanced road construction equipment capable of handling complex, long-duration assignments.
At the same time, mid-sized and small equipment will continue to play a critical role, especially across urban clusters, last-mile connectivity projects, rural development programmes, and compact job sites where agility and versatility are essential. Given the scale of India’s development agenda, demand across mid-sized and small equipment categories will remain strong, particularly for that are fuel-efficient, easy to maintain, and equipped with smart features.
How are you incorporating digital technologies like telematics, AI, or automation in your machines?
Digital technologies are becoming central to the construction equipment ecosystem, and we are integrating them across our portfolio to deliver smarter, safer, and more efficient operations. At ACE, sustained R&D investment has enabled us to embed advanced telematics, AI-driven analytics, and automation features, particularly across our crane range so customers can manage their fleets with far greater intelligence and control.
Our machines are now equipped with real-time telematics and IoT-enabled monitoring systems that track utilisation, performance parameters, and machine health on a continuous basis. This not only enhances visibility but also supports predictive maintenance, helping customers prevent breakdowns and minimise downtime. The data insights generated from these systems allow fleet owners to make quicker, more informed decisions that improve productivity and lower operating costs.
We have also introduced remote troubleshooting capabilities for cranes, enabling faster diagnosis and support without the need for on-site intervention. Enhanced load monitoring systems and sensor-based safety features such as collision avoidance further improve operational safety and precision on high-density job sites. These innovations represent the next phase of our digital roadmap, aimed at building a fully connected and future-ready equipment ecosystem.
What role does localisation play in your product strategy for India?
Localisation is central to our product strategy, enabling us to build cost-efficient, high-performance equipment tailored to Indian operating conditions. The strong policy push under Make in India and AtmaNirbhar Bharat has accelerated our ability to scale domestic manufacturing, enhance in-house engineering, and deepen component development. This approach allows us to respond quickly to market needs while maintaining competitive pricing and strong product reliability.
At the same time, localisation has strengthened our global competitiveness. With improved manufacturing capabilities and greater value creation within India, we are now exporting to over 42 countries. This reinforces our belief that equipment designed and built in India can meet global standards and positions the country as a dependable hub for the next phase of industrial growth and exports.
What are your growth priorities for the Indian market in the next three to five years?
As India cements its position as the world’s third-largest construction equipment market and moves steadily toward becoming the second-largest by 2030, ACE is committed to contributing meaningfully to this growth trajectory. Our philosophy has always been rooted in building capabilities within the country. We design, engineer, and develop our machines in India while aligning them with the performance expectations of global markets. Supported by strong in-house R&D, advanced technologies, and a deep understanding of on-ground requirements, we consistently deliver products that meet international standards.
The industry is also entering a phase where India is emerging as a preferred global manufacturing hub. With rising investments, stronger localisation, and increasing global demand for reliable, high-value equipment, Indian manufacturers are gaining worldwide recognition. ACE is proud to be at the forefront of this shift, translating the ‘Make in India’ vision into machines that are truly ‘Designed for the World.’
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