SAMIL showcases next-gen phygital auction tech at Auto Expo
Shriram Automall India (SAMIL), India’s largest Phygital marketplace for used vehicles and equipment, interacted with the visitors at the 16th edition of Auto Expo 2023, India’s largest Motor Show which was held in Greater Noida from 11th to 18th January 2023. SAMIL Stall was inaugurated by Sameer Malhotra, Director & CEO – SAMIL along with company officials. The response was overwhelming as a number of media personnel from esteemed publications took interview of Mr Malhotra and the company gathered 2,000+ leads along with 30,000+ footfalls recorded at the stall during the event.

SAMIL was successful in spreading the awareness about the presence at 120+ locations pan-India and the transparent auction process that makes SAMIL a great place to buy & sell used vehicles and equipment. Visitor interactions happened through multiple Live Demo Auctions per day and interesting business conversations where visitors participated with enthusiasm to experience the real Bidding process. All the activities and demo auctions at SAMIL stall were live streaming on YouTube throughout the eight-day event.

In the Auto Expo 2023, SAMIL showcased next generation Phygital (Physical + Digital) auction technology through advanced MySAMIL mobile application. Company’s physical presence has been taken care of by 120+ Automalls pan-India whereas online auction services are provided through, and MyBlueJack mobile application for used vehicles and equipment pan-India. Furthermore, allied services like Documentation, Logistics, Financial Assistance, Insurance Assistance, Parking and FASTag services focus on customer retention and satisfaction.

During the eight-day long Auto Expo, SAMIL enlightened clients, potential customers and visitors about its technology-laden bidding platforms that make transactions hassle-free and quick. The company’s B2B business model gives opportunities to a wide range of sellers across consumers, banks, NBFCs, insurance companies, OEMs and dealers, leasing, rental and aggregator, companies, brokers, transporters as well as contractors.

Umesh Revankar, Executive Vice-Chairman, Shriram Finance, said, “Shriram Automall India Limited set an exemplary presentation at Auto Expo 2023 with smart Live Demo Auctions that pulled in enthusiastic visitors and interested business owners in used Vehicles & Equipment market who were eager to learn about our range of services. We have recorded over 30,000 footfalls which is 50% more than the previous iteration of Auto Expo.”