CASE Construction Equipment India, a brand of CNH Industrial, announced the appointment of Sunil Puri as Managing Director, India. He will be responsible for spearheading the operations and expand the brand presence in the region.

Having worked in various roles in the construction equipment industry, Puri brings in a wealth of knowledge and market understanding as a part of his three decades-long career. He has led teams in his multiple roles at some of the well-known brands including Ingersoll Rand (I) Ltd, ELGi Equipments, Revathi Equipment and Sandvik. He joins CASE India from Bridgestone India.

Commenting on the appointment, Fabrizio Cepollina, Vice President, Industrial Construction Segment in Africa, Middle East and Asia Pacific, CNH Industrial said “With 180 years of expertise, CASE is a renowned and reliable brand that offers a full range of construction equipment globally. Our aim is to offer innovative quality products and strong aftersales support to ensure best customer experience around the world. It’s my pleasure to welcome Sunil to the India team and I’m confident that he will contribute to further CASE brand development and business growth in the region." 

On joining the company, Puri said, “It’s a privilege to be a part of CASE Construction Equipment, a global heavyweight in the Construction Equipment Industry. I look forward to partnering with new colleagues at CASE India and working towards multiplying the business growth, strengthening the brand reach and expanding footprint to cater to customers across the length and breadth of the country.”

Puri is a B. Tech from Birla Institute of Technology, MESRA, Ranchi, Jharkhand.

CASE offers a full range of construction equipment in the country and is a leader in Vibratory Compactor segment. The company produces Made-in-India products from its state-of-the-art manufacturing facility in Pithampur, Madhya Pradesh for domestic as well as over 75 export markets.