Tata Motors along with its channel partners has announced the launch of its ‘Go Green’ initiative in line with its commitment to environment sustainability. Under this initiative, Tata Motors, in association with an NGO, will plant a sapling for the sale of every new commercial vehicle and for every new customer who gets their vehicle serviced at the company’s dealer workshop and Tata authorised service station. Th e company will nurture the sapling and bestow the customer with a certificate and a link with the geo-tagged location of the plantation, thereby allowing the customer to monitor its status.

Th e plantation will be spread across various locations in over 10 states of the country, thereby adding to the green cover of the country. Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors, said, “Environment sustainability is at the core of what we do at Tata Motors, its energy efficient manufacturing practices and environment-friendly product off erings are a testament to this. We are pleased to announce this collaboration with SankalpTaru where we are actively engaging with the large base of consumers that the company caters to, in tree plantation drives.”