We are gearing up to offer 500 tonne/hour at our plant by 2014 March. We expect a sea change in the crushing industry and we are hopeful that India will soon see large crushing plants, says VP Mundra, Director, Core Crushing Equipments. Excerpts from the interview.

Tell us about the core competencies and strengths of Core Crushing.
We are a new company in crushing plants but our equipment has proved itself in India and in the international market. We supply high performance cones and have supplied over 30 cones through our company in the last two years in spite of the slowdown; we have a team of experienced people who have large experience of the crushing industry.

How do you sustain the growth momentum?
The slowdown has impacted us to a great extent. However, we are coming out with new design cones and jaws and expect to launch by next March; we are sure to capture the market thereafter.

What are the value-for-money propositions Core Crushing offers?
Our equipment are all of international quality at reasonable prices, we are far cheaper than European, American suppliers. We are at least 30 per cent cheaper compared to any European plants.

Tell us about the services offered by Core Crushing.
The slowdown has definitely made us more focused on our existing clients. We can also operate and maintain the plant for our clients.

What is the overall market and demand-supply scenario for crushers and screen equipment?
Overall, the market has been very slow and there is a gap between demand and supply. Presently the industry is facing a difficult time as created capacity is larger than the demand. Crushing equipment suppliers are facing a slowdown in demand and the situation will remain the same for the next one year.

Has the de-growth in the real estate segment impacted your business?
It is directly impacting us as commercial aggregate market rates have come down by 40-50 per cent in some of the places. The aggregate supplier is facing many challenges from the real estate players on payment issue and that is passed on to us by the aggregate supplier. The Mumbai and Pune markets have excess crushing plants and we do not expect the situation to improve for the next six months.

How do you look at the growth potential three years down the line?
We expect the market to grow from 2015 and a boom in the crushing industry from the next ten years, starting from 2014. We are gearing up to offer 500 tonne\hour at our plant by March 2014. We expect a sea change in the crushing industry and are hopeful that India will see large crushing plants soon.

What are the challenges Core Crushing faces?
Presently we are facing problems of rupee depreciation and it has impacted us to a great extent. Our imports have become more expensive.