On August 1, 2020, Luca Galluzzi will join the executive management team of automation specialist B&R. As the new Chief Sales Officer, he will succeed Peter Gucher, who will be entering a well earned retirement after 34 years at the company. In his new role, Galluzzi will be responsible for all of B&R’s global sales activities and advancing its entry into new markets. In addition to his position on the executive management team, he will retain his current responsibilities as Managing Director for Southern Europe.

“Luca Galluzzi has done an exceptional job in the Southern Europe region and has demonstrated a commitment to expanding our business there. I am very pleased that our executive team will now be able to benefit from his knowledge and experience,” says Hans Wimmer, CEO, B&R.

Peter Gucher began his career at B&R at a time when the company was still a small Upper Austrian start-up with 60 employees. Over the years, he built up a sales network that now comprises 27 subsidiaries and over 180 offices all around the world.

“This global presence and the closeness it gives us to our customers are the result of Peter Gucher’s personal dedication,” says Wimmer. “We owe him a debt of gratitude for his hard work and wish him all the best for his well earned retirement.”

B&R is an innovative automation company with headquarters in Austria and offices all around the world. On July 6, 2017, B&R became a business unit of the ABB Group. As a global leader in industrial automation, B&R combines state-of-the-art technology with advanced engineering to provide customers in virtually every industry with complete solutions for machine and factory automation, motion control, HMI and integrated safety technology.