At the company's cutting-edge production facility in Pithampur, Madhya Pradesh, CASE Construction Equipment, a 180-year-old international brand that is part of the CNH industrial family, demonstrated the quality of its made-in-India products. The programme is a component of the brand's R&D and product development team's celebration of their achievements in designing, developing, and producing high-quality products in India for use worldwide. This involvement is another evidence of the brand's true support for the Aatmanirbhar Bharat initiative. In addition to the recently launched 770 NXe Loader Backhoe and 770EX Tractor Backhoe Loader, the brand also showcased the 1107FX & 952 Vibratory Compactors, 1650 Dozer, 865 Grader, and CX220LC Crawler Excavator.

Delivering top-notch, technologically advanced products to consumers across markets has always been our commitment at CASE. Our cutting-edge plant in Pithampur has been supplying CASE equipment to customers around the world for more than three decades. Majority of our products are more than 75% indigenous and are in line with the national initiatives like Aatmanirbhar Bharat and Make in India. We are looking forward to catering to the increasing demand of construction equipment from this plant and are driven to design, produce, and provide machines that are beneficial to our customers to further the needs of the changing infrastructure in the country, said Shalabh Chaturvedi, India General Manager, CASE Construction Equipment India during the visit.

One of the eight manufacturing hubs of CASE is located in Pithampur. The plant, which covers 40 acres of land, runs in accordance with the CNH Business System (CBS) of the corporation, which engages every employee throughout the entire organisation to promote higher accountability, agility, efficiency, and safety. With its industry-leading and automated manufacturing technologies, such as robotic welding, laser cutting, and high-precision machining, it consistently produces products of a high calibre. It holds ISO certifications for its efficiency in terms of quality, health and safety, the environment, and energy.

A key milestone was reached by the plant last year when it produced 50,000 loader backhoes. It produces a wide range of goods for more than 75 nations, including those in India, Africa, the Middle East, Asia Pacific, North America, and Latin America. The company also has a sizable research and development facility nearby, ensuring that equipment is regularly updated and prepared for the future.

Puneet Vidyarthi, Head of Marketing and Business Development, India & SAARC - CASE Construction Equipment took the occasion to state, As a leader in the construction equipment industry, CASE is committed towards empowering the youth of the country, through its various skill development initiatives. Among this, is Hunar, a CSR initiative where we provide complete training on loader backhoe operation. The initiative contributes to the Skill India Mission. Furthermore, we recognize the importance of skilling our own employees and dealer staff, and therefore have established a training center in the Pithampur plant premises to offer training on newer machines and technology.