Raimondi Cranes SpA has announced the appointment of Mauro Masetti as Commercial Director. Based in Italy, Masetti?s role will involve leading Raimondi?s commercial division, and masterminding sales growth in both current and future markets, building on a strategy that has seen the company expand rapidly into overseas locations such as North America, the Middle East and Australia in recent years. 

A 20-year veteran in the heavy lifting machinery segment with a strong professional footprint across multiple European and North American markets, Masetti?s diverse background in sales, client servicing and after-sales servicing is strategically in line with Raimondi?s ambitious global expansion plans. ?Raimondi is recognised worldwide in the competitive tower cranes industry as a milestone manufacturer with a brand hallmark of reliability and durability. Leading the company?s sales arm is the most attractive aspect of my new position, and I also consider it as a field test of the experience I have accumulated through my years in the profession,? said Masetti. 

Welcoming Masetti, Ahmed Alkhoshaibi, Chief Executive Officer, Raimondi Cranes, said that the experienced executive was a perfect fit for the company.