Cat Financial Launches India Operations
Cat Financial India will enable Caterpillar India dealers to provide financial solutions in a responsive and timely manner to meet customer's needs and support them in expanding their business opportunities.

Caterpillar Financial Services India (Cat Financial India) announced the launch of its India operations effective July 1, 2019. Headquartered in Bengaluru, Cat Financial India, along with Caterpillar's two Indian dealers, Gmmco and Gainwell Commosales, will support customers in India by offering a one-stop solution for customised financial services for a range of Cat products. The Bengaluru office marks the 41st Cat Financial location globally.

On the occasion, Shelley Barrett, Vice President Asia Pacific, Caterpillar Financial Services, said,"Our new office presence in India not only helps support Caterpillar growth in an emerging region, but also creates a competitive edge and opportunity to provide highly differentiated financial services for our customers that leverage data and technology to make their experience inclusive, seamless and transparent."

"Construction and infrastructure are priority sectors and key drivers for the Indian economy, and the launch of this Cat Financial office further demonstrates and strengthens our commitment to our local customers," noted Christopher Farrar, Managing Director, Caterpillar Financial Services India. "We look forward to working with our dealers to ensure that our financial solutions reach our customers with ease and in a prompt time frame," he added.

The Cat Financial has been launched at a time when the Indian infrastructure and mining segments are looking for a renewed growth. There will be an increased use of equipment in the coming years and customers will be looking forward to seamless and transparent financial solution to acquire and maintain assets.

According to Farrar, the Government of India is embarked on a significant infrastructure investment for more projects and that is driving some significant increase in demand for construction equipment. "Our customers need effective and efficient financial solutions to invest in assets and take the advantage of the infrastructure growth opportunities in the country," he said.

Caterpillar India's dealers, Gainwell Commosales and Gmmco, are helping the company to be closer to customers in sales and services. Both the dealers will now help Cat Financial to come closer to the customers with its financial solutions. Sunil Kumar Chaturvedi, Chairman & Managing Director, Gainwell Commosales, said, "This is the time customers need bespoke financing solutions and there is no financing institution globally which understands Caterpillar customers' minds better than Cat Financial. We are very excited about Cat Financial coming to India.

"With the financing options and unique services Cat Financial India offers, our customers now have access to one-stop financing to easily buy Caterpillar's productive, reliable and innovative machines in the competitive Indian market," agreed V Chandrashekar, Managing Director & CEO, Gmmco.

Most customers in the construction industry in India are looking for effective and efficient financing solutions. Cat Financial India will enable Caterpillar India dealers to provide financial solutions in a responsive and timely manner to meet customer's needs and support them in expanding their business opportunities.