Continental India inaugurated their first retail concept store for heavy commercial vehicle tyres in India. The company celebrated its inaugural ceremony of the flagship store with the launch of Sat Kartar tyres at Faridabad Transport Nagar. Mallika Rawal, National Marketing Manager, Truck Tyres Division, said ?Being one of the most premium tyre manufacturer world-wide Continental is focused on giving excellent product quality and services to our customer so that they can recognise us as the most value-creating, highly reliable and respected partner. Opening of this store is a small step in that direction.?

Kripa Singh, Owner of the Sat Kartar Tyres, said, ?I am proud to be associated with Continental India, which has created many ripples in the Indian truck tyre market in such a short duration. The highly reliable product performance along with the excellent marketing support has enabled me to grow my business with Continental and gain a loyal set of satisfied customers.?