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BKR Prasad: We expect the industry to post double-digit growth

BKR Prasad of Tata Hitachi speaks on the key products on display during bauma.

We are keen to showcase our readiness in building the India of tomorrow

BKR Prasad, Head – Marketing & Product Development, Tata Hitachi Construction Machinery, speaks on the key products on display during bauma CONEXPO.

On track: double-digit growth

Distribution, digitisation and electrification are expected to be the key drivers of the earthmoving equipment industry in the coming years.

Opportunities for 45t class excavators are immense

Rahul Shorey National Head – Construction, Tata Hitachi Construction Machinery Company.

Narrowing of price levels between excavators & backhoes is expected to have an impact on volumes

The Indian backhoe loader market had been growing year-on-year for four straight years till 2018-19. It grew with a CAGR of more than 20 per cent per year, peaking in 2018-19. In 2019-20 the market shrunk by 20 per cent due to factors such as elections and constrained liquidity post the ILFS crisis.

Tech Drives Backhoes

Backhoe loader manufacturers are leveraging digital technology by integrating Big Data and the Internet of Things in their models.

Increased footfall of customers boosts the confidence of the OEMs

A JV between Tata Motors (40 per cent) and Hitachi Construction Machinery Company (60 per cent), Tata Hitachi provides world-class construction equipment to address India's infrastructure and mining needs.

Reaching out to infra needs

Government's high spending on infrastructure projects drives the demand for construction equipment while earthmoving equipment being the largest used equipment category leads the growth.

Pioneering Growth

Traditionally known for aerospace, engineering and IT, Bengaluru is fast emerging as a construction equipment (CE) hub in India with major players expanding their base in the city.

We aim to achieve 10 per cent market share in wheel loaders

While Tata Hitachi is maintaining itself as the market leader in excavators in India, the company is aiming to have a decent market share in wheeled equipment segment also. Sandeep Singh, Managing Director, Tata Hitachi Construction Machinery Co, shares more about the market and the company's plans.

We will take small steps to build ourselves

When I joined the company, I spent three months to understand the company, people, dealers, vendors, etc. I first identified the pain areas and major gaps and then prioritised the major actions we needed to take.